JABBOURI Jihad, IDRISSI Khadija, Fatima Ezzahra EL ADRAOUI, Mohamed Mouad DIDI SEDDIK, Mounir RABAH–RABBOU. Inbound Marketing as a Catalyst for Digital Transformation in the Moroccan Artisanal Sector: An Empirical Qualitative Inquiry. RIRS [Internet]. 2025Aug.14 [cited 2025Aug.23];3(4):4084-92. Available from: https://www.revue-irs.com/index.php/home/article/view/974