JABBOURI Jihad, IDRISSI Khadija, Fatima Ezzahra EL ADRAOUI, Mohamed Mouad DIDI SEDDIK, and Mounir RABAH–RABBOU, “Inbound Marketing as a Catalyst for Digital Transformation in the Moroccan Artisanal Sector: An Empirical Qualitative Inquiry”, RIRS, vol. 3, no. 4, pp. 4084–4092, Aug. 2025.