JABBOURI JIHAD; IDRISSI KHADIJA; FATIMA EZZAHRA EL ADRAOUI; MOHAMED MOUAD DIDI SEDDIK; MOUNIR RABAH–RABBOU. Inbound Marketing as a Catalyst for Digital Transformation in the Moroccan Artisanal Sector: An Empirical Qualitative Inquiry. Revue Internationale de la Recherche Scientifique (Revue-IRS), [S. l.], v. 3, n. 4, p. 4084–4092, 2025. DOI: 10.5281/zenodo.16875579. Disponível em: https://www.revue-irs.com/index.php/home/article/view/974. Acesso em: 23 aug. 2025.