JABBOURI Jihad, IDRISSI Khadija, Fatima Ezzahra EL ADRAOUI, Mohamed Mouad DIDI SEDDIK, & Mounir RABAH–RABBOU. (2025). Inbound Marketing as a Catalyst for Digital Transformation in the Moroccan Artisanal Sector: An Empirical Qualitative Inquiry. Revue Internationale De La Recherche Scientifique (Revue-IRS), 3(4), 4084–4092. https://doi.org/10.5281/zenodo.16875579