HINDERS THE CREATION OF VALUE IN CAMEROONIAN SMEs: A LITERATURE REVIEW

Abstract

Research in management sciences has proposed a body of work on value creation for more than decades. However, the literature lacks consensus to delimit this concept. In this sense the nature of the literature review of this article is conceptual in nature. This article aims to analyze in depth the specificity of Cameroonian SMEs and present the obstacles faced by Cameroonian SMEs. Thus, to better examine the complexity of value creation in Cameroonian SMEs, we presented a review of the literature on the specificity of Cameroonian SMEs, definition of SMEs according to Cameroonian legislation then the importance of SMEs in the economy Cameroonian. We also considered it necessary to give the Objectives of the study on the specificities of Cameroonian SMEs because SMEs represent a significant share of employment and contribute to the economic diversification of the country. Finally, the last section of our article presented the obstacles of SMEs to value creation. SMEs often face challenges that limit their ability to create sustainable value. These obstacles can be linked to a variety of factors, such as issues with strategy, financial management, and regulatory compliance. Understanding and overcoming these barriers is essential for the growth of SMEs, especially in emerging economies like that of Cameroon, where the business environment is often unpredictable (Moubouyi,2020).